Grosvenor Place – Food Culture Campaign
Problem:
The Sydney CBD (Central Business District) is filled with a mix of attractive food offerings, often seen to only be accommodating for the ‘work crowd’. The city lacked a single destination with a range of dining options that could be accesible to all.
Brief:
In preparation of Grosvenor Place’s launch of their new food offering, create a campaign to drive awareness of the precinct as a culinary destination. While simultaneously promoting the idea that accessibility to culture is for all audiences.
Solution:
Collaborating with Melbourne based creatives, Tin & Ed, we designed a striking print campaign enriched with animated digital content. As a stylised extension of the Grosvenor Place brand Frost* created in 2015, the ‘Food Culture’ campaign aligns to the ‘Culture at Work’ ethos and connects the stories of individual retailers to the precinct, creating an accessible and lively food destination.
The Sydney CBD (Central Business District) is filled with a mix of attractive food offerings, often seen to only be accommodating for the ‘work crowd’. The city lacked a single destination with a range of dining options that could be accesible to all.
Brief:
In preparation of Grosvenor Place’s launch of their new food offering, create a campaign to drive awareness of the precinct as a culinary destination. While simultaneously promoting the idea that accessibility to culture is for all audiences.
Solution:
Collaborating with Melbourne based creatives, Tin & Ed, we designed a striking print campaign enriched with animated digital content. As a stylised extension of the Grosvenor Place brand Frost* created in 2015, the ‘Food Culture’ campaign aligns to the ‘Culture at Work’ ethos and connects the stories of individual retailers to the precinct, creating an accessible and lively food destination.
Agency
Creative Director
Design Director
Designer
Account Manager
Production Manager
Illustrator/ Animators
Creative Director
Design Director
Designer
Account Manager
Production Manager
Illustrator/ Animators
Frost*Design
Anthony Donovan
Alex Dalmau
Kieran Mistry
Iris Vanhecke
Jason Hughes
Tin&Ed (Tin Ngyuen, Ed Cutting)
Anthony Donovan
Alex Dalmau
Kieran Mistry
Iris Vanhecke
Jason Hughes
Tin&Ed (Tin Ngyuen, Ed Cutting)