Reunion
Problem:
After creating F45, one of the worlds fastest growing group training systems, Luke Istomin sold his stake in the business and was under a non compete. In this time he continued to develop a new training system to better suit the evolving fitness industry, but was yet to bring it to market.
Brief:
Using Luke’s new developed training system (training in tailored groups of threes), create a gym franchise that reshapes the perception of group training.
Solution:
Most gyms aim to highlight the pure function of what they do, we wanted to capture the feelings that go along with acheiveing your goals and pushing yourself in the gym. Also reenforcing the continually evolving training system through fluid dynamic typographic treatments that twist, bend and jump in the same way you would in a training session
After creating F45, one of the worlds fastest growing group training systems, Luke Istomin sold his stake in the business and was under a non compete. In this time he continued to develop a new training system to better suit the evolving fitness industry, but was yet to bring it to market.
Brief:
Using Luke’s new developed training system (training in tailored groups of threes), create a gym franchise that reshapes the perception of group training.
Solution:
Most gyms aim to highlight the pure function of what they do, we wanted to capture the feelings that go along with acheiveing your goals and pushing yourself in the gym. Also reenforcing the continually evolving training system through fluid dynamic typographic treatments that twist, bend and jump in the same way you would in a training session
Agency
Creative Director
Design Director
Designer
Account Manager
Photographer
Copywriter
Creative Director
Design Director
Designer
Account Manager
Photographer
Copywriter