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Kieran Mistry is the Co-founder
and Creative Director of  BEEF

Previously he was Head of Design at
YouTube Creative Studio, where he led
YouTube’s global rebrand.


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A special thanks to the many 
collaborators, colleauges,
mentors and friends that 
made this work possible




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YouTube Global RebrandTue Jul 19 2022
YouTube is a lot of things. Like a lot a lot. Things were getting confusing. 
So we took a look at ourselves, remembered exactly who we are, and built 
a new system for our singular visual identity.


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hellokieranmistry@outlook.com

@kieranmistry