City Of Sydney
—Pedestrian Safety Campaign
As the number of people walking and riding in Sydney continues to grow, public safety
is becoming increasingly paramount. Road users are becoming distracted by various stimulus from mobile phones, to the lengthy recontruction of the Sydney CBD (Central Business District)

Create a campaign which will deliver clear and concise messages specifically to motivate safer behaviour in pedestrians and other road users, while communicating to people of all ages, both locals and tourists.

Using what can be considered the new language of the 21st century, ‘emoji’s’ as the core of the campaign, we created a series of distince and ownable imagery that cuts through the noise of the Sydney streets, and communicates clearly.


Creative Director

Account Manager


Ben Hennessy
Kieran Mistry

Phil Smith