Reunion
Problem:
After creating F45, one of the worlds fastest growing group training systems, Luke Istomin sold his stake in the business and was under a non compete. In this time he continued to develop a new training system to better suit the evolving fitness industry, but was yet to bring it to market.
Brief:
Using Luke’s new developed training system (training in tailored groups of threes), create a gym franchise that reshapes the perception of group training.
Solution:
Most gyms aim to highlight the pure function of what they do, we wanted to capture the feelings that go along with acheiveing your goals and pushing yourself in the gym. Also reenforcing the continually evolving training system through fluid dynamic typographic treatments that twist, bend and jump in the same way you would in a training session
After creating F45, one of the worlds fastest growing group training systems, Luke Istomin sold his stake in the business and was under a non compete. In this time he continued to develop a new training system to better suit the evolving fitness industry, but was yet to bring it to market.
Brief:
Using Luke’s new developed training system (training in tailored groups of threes), create a gym franchise that reshapes the perception of group training.
Solution:
Most gyms aim to highlight the pure function of what they do, we wanted to capture the feelings that go along with acheiveing your goals and pushing yourself in the gym. Also reenforcing the continually evolving training system through fluid dynamic typographic treatments that twist, bend and jump in the same way you would in a training session
Agency
Creative Director
Design Director
Designer
Account Manager
Photographer
Copywriter
Creative Director
Design Director
Designer
Account Manager
Photographer
Copywriter
Habito - Rebrand
Project done at Uncommon
Agency
Creative Director
Design Director
Design Lead
Illustration
Production
Art Buying
Account Manager
Website
Creative Director
Design Director
Design Lead
Illustration
Production
Art Buying
Account Manager
Website
Uncommon
Nils Leonard
Tanya Hollbrook
Kieran Mistry
Saiman Chow
Jhy Turley
Jennifer Price Thomas
Mack Leary
Habito Inhouse Team
Nils Leonard
Tanya Hollbrook
Kieran Mistry
Saiman Chow
Jhy Turley
Jennifer Price Thomas
Mack Leary
Habito Inhouse Team
Nike China — Kit Packs
With the Nike China’s League of Legends eSport championships on the horizon, Nike came to us to develop the kits for all the competing teams.
18 kits in total.
Tasked with weaving the heritage and values of each team into the designs. The kits were only to be worn by the players and not for commerical sale.
We approached each kit as a sub brand. Developing a range of graphic, colour pallete and typography for each. This language could then be used by each team across their social channels.
Here is a look at 3 kits. Project done at Rosie Lee
FULL CASE STUDY COMING SOON
18 kits in total.
Tasked with weaving the heritage and values of each team into the designs. The kits were only to be worn by the players and not for commerical sale.
We approached each kit as a sub brand. Developing a range of graphic, colour pallete and typography for each. This language could then be used by each team across their social channels.
Here is a look at 3 kits. Project done at Rosie Lee
FULL CASE STUDY COMING SOON
Agency
Creative Director
Designers
Creative Director
Designers
ITV - Drama V Reality
To launch the new range of drama and reality shows now available on ITV HUB, we found that people tend to have very strong opinions on whether theyre a drama person or a reality person. So when not take that rivalry to the next level and pit each side against each other in a 90’s style arcade show down.
This concept led us to develop a cross country digital OOH buy that fought for your attention. The second stage of the campaign was to then drive people to ITV’s site. Taking the concept to the next level, we build a function arcade game playable by desktop on itv’s website.
Project done at Uncommon
This concept led us to develop a cross country digital OOH buy that fought for your attention. The second stage of the campaign was to then drive people to ITV’s site. Taking the concept to the next level, we build a function arcade game playable by desktop on itv’s website.
Project done at Uncommon
Agency
Creative Director
Creative
Designer
Illustration
Animation
Producer
Account Manager
Creative Director
Creative
Designer
Illustration
Animation
Producer
Account Manager
Uncommon
Nils Leonard
Joe Sare
Kieran Mistry
Rave Growl
Rave Growl/ Shaun Rogers
Jenny Grant
Mack Leary
Nils Leonard
Joe Sare
Kieran Mistry
Rave Growl
Rave Growl/ Shaun Rogers
Jenny Grant
Mack Leary
Mandem — A film by John Ogun
As part of my ongoing creative relationship with director John Ogunmuyiwa, i’ve developed the design direction for the print work for his last two films.
1. Mandem: A job is just a job, but as with anything, time flies when you’re doing it with your best friend. The film follows Ty & Malcolm as they go about their daily routine.
The design work, looked to capture the intricate relationship of the pair while on the job. The colour treatment drawing from a key scene in the film.
2. Precious Hair and Beauty: An ode to the mundanity and madness of the high street, told through the window of an African hair salon.
The design drew inspiration from the weathered signage of Hair and Beauty shop front in South London. Whle also developing an overarching style for John’s film to create a sense of unity as we move forward.
1. Mandem: A job is just a job, but as with anything, time flies when you’re doing it with your best friend. The film follows Ty & Malcolm as they go about their daily routine.
The design work, looked to capture the intricate relationship of the pair while on the job. The colour treatment drawing from a key scene in the film.
2. Precious Hair and Beauty: An ode to the mundanity and madness of the high street, told through the window of an African hair salon.
The design drew inspiration from the weathered signage of Hair and Beauty shop front in South London. Whle also developing an overarching style for John’s film to create a sense of unity as we move forward.
