As part of our broader repositioning of H&M Man, we developed a brand book that looked to capture the same defiant spirit that now runs through the rest of the brand and our recent campaign work. 

Each book was given out with a can of spray paint. The cover individually marked by us. Then the rest of the book was left for the reader to make their mark and great their own their own unique story.

Agency

Creative Directors
Designers

Uncommon

Nils Leonard
Kieran Mistry