ITV - Drama V Reality
To launch the new range of drama and reality shows now available on ITV HUB, we found that people tend to have very strong opinions on whether theyre a drama person or a reality person. So when not take that rivalry to the next level and pit each side against each other in a 90’s style arcade show down.

This concept led us to develop a cross country digital OOH buy that fought for your attention. The second stage of the campaign was to then drive people to ITV’s site. Taking the concept to the next level, we build a function arcade game playable by desktop on itv’s website.

Project done at Uncommon


Creative Director



Account Manager


Nils Leonard
Joe Sare
Kieran Mistry

Rave Growl

Rave Growl/ Shaun Rogers
Jenny Grant
Mack Leary