Nike China — Kit Packs
With the Nike China’s League of Legends eSport championships on the horizon, Nike came to us to develop the kits for all the competing teams.
18 kits in total.
Tasked with weaving the heritage and values of each team into the designs. The kits were only to be worn by the players and not for commerical sale.
We approached each kit as a sub brand. Developing a range of graphic, colour pallete and typography for each. This language could then be used by each team across their social channels.
Here is a look at 3 kits. Project done at Rosie Lee
18 kits in total.
Tasked with weaving the heritage and values of each team into the designs. The kits were only to be worn by the players and not for commerical sale.
We approached each kit as a sub brand. Developing a range of graphic, colour pallete and typography for each. This language could then be used by each team across their social channels.
Here is a look at 3 kits. Project done at Rosie Lee
Agency
Creative Director
Designers
Creative Director
Designers