University of Wollongong — Uni X
Problem:
UOW’s current internal brands have no visual overlap, with many mixed brand assets that are not recognised as one entity.
Brief:
Align all five brands and create a system that can be further implemented by the inhouse team
Solution:
Using the visual language established in many American colleges as a the basis for the brand. We aligned all five brands through a strong use of typography, a refined tone of voice and a grid system, allowing messaging to be dialed up and down and clearly communicate to its audience; students.
We also brought back the universities infamous duck mascot, to add an extra layer of personality to the brand.
UOW’s current internal brands have no visual overlap, with many mixed brand assets that are not recognised as one entity.
Brief:
Align all five brands and create a system that can be further implemented by the inhouse team
Solution:
Using the visual language established in many American colleges as a the basis for the brand. We aligned all five brands through a strong use of typography, a refined tone of voice and a grid system, allowing messaging to be dialed up and down and clearly communicate to its audience; students.
We also brought back the universities infamous duck mascot, to add an extra layer of personality to the brand.
Agency
Design Director
Designer
Animation
Account Manager
Design Director
Designer
Animation
Account Manager
Frost*Design
Alex Dalmau
Kieran Mistry
Andy Lawrence
Phil Smith
Alex Dalmau
Kieran Mistry
Andy Lawrence
Phil Smith