Yolt is the financial app using neuroscience to outsmart your brain biology. We created an  integrated campaign, that focuses on the lizard brain, an evolutionary throwback responsible for your most impulsive and financially dubious decisions.

The lizard brain, otherwise known as your ‘cerebrum serpentium’, comprises of destructive, excessive and compulsive spending habits. Activities such as buying those extra lavish take-outs on a Tuesday, scoring the latest trainer drop for no real reason and getting yourself the next best gaming sensation, just because. We continue to spend — regardless of any global recession or logical urge to save.

But that where Yolt comes in to help you unthink money and fight against the lizard brain

Agency

Creative Directors


Designers

Uncommon

Uncommon Tom Houser & Christopher Keatinge


Kieran Mistry
Tobias Bchorr